Isogen PRO-D: Get to know the detergent base that became Macler's case in 2023

In 2023, Macler Química launched Isogen PRO-D, its latest contribution to the detergent industry. The innovative product quickly distinguished itself through its exceptional performance combined with reduced costs.

Isogen PRO-D is a synergistic blend of highly detergent and foaming active ingredients, with versatile applications ranging from dishwashing and laundry detergents to automotive products such as bubble baths and shampoos.

The product is characterized as the only surfactant in the formulation, surpassing traditional surfactants such as Sulfonic Acid and Sodium Lauryl Ether Sulfate in effectiveness, while offering a notable cost advantage.

This uniqueness is proven by a series of benefits enjoyed in practice by Macler's clients.

Check out some success stories below.

Customer 1 - Dishwasher

In this case, Macler presented a dishwasher formula with Isogen PRO-D, replacing the client's current formulation. The main results observed were:

• 15% cost reduction
• 29% improvement in cleaning performance

The improvement in cleaning effectiveness was evaluated through a plate performance test. In this test, a standard vegetable/animal dirt composition is applied to a plate, simulating the dirt commonly found in Brazilian kitchens (darker areas). Then, the formulation under analysis is applied regularly to 5 different strips (lighter areas) to analyze the product's cleaning efficiency.

From left to right, it is possible to visualize the performance of each formulation, allowing one to observe an efficiency gain in the formulation suggested by Macler, which left the plate visibly whiter.

After application to the circuit board, the test photos are submitted to software that calculates the percentage of improvement in cleaning.

Customer 2 - Laundry

In this situation, Macler presented a laundry detergent formula with Isogen PRO-D, replacing the client's current formulation, with the following results:

• 25% cost reduction
• Improved foam volume and stability.
• Increased viscosity
• Superior cleaning performance

The improvement in cleaning performance can be observed through the test below. In it, a white fabric is subjected to standard vegetable/animal soiling and, subsequently, to washing with the laundry detergent formulation to be analyzed.

From left to right, you can see the result of washing with the client's current formula and with the formula suggested by Macler.

Customer 3 - Dishwasher

In the situation below, the client requested a dishwashing liquid formulation that offers better performance compared to the market-leading detergent formulation. In this case, Macler's dishwashing liquid showed a 15% performance gain compared to the benchmark brand.

The efficiency gain was also proven through board performance testing.

To learn about the methodologies applied to Macler's performance testing, contact SmartLab.

Discover other benefits of Isogen PRO-D

• No neutralization required: Isogen PRO-D has a feature that boosts production efficiency: it eliminates the need for neutralization. This simplifies the process, reducing the time and labor required.
• Improves productivity, control requirements, and cash flow: as it is a ready-made base, it reduces the need for purchases and quality control of various raw materials, as well as reducing the need for storage space. This results in greater productivity and benefits the company's cash flow.
• Liquid product: being a liquid product, Isogen PRO-D offers a practical advantage during the dosing process, facilitating its incorporation into formulations. Furthermore, its rapid dissolution is also a feature that optimizes processing time. Its ability to dissolve quickly contributes to faster and more efficient production.
• Eliminates the need for thickeners: by eliminating the need for thickeners, Isogen PRO-D further simplifies formulations, as it reduces the number of items to be added.
• Solubilizes fragrances: Macler's solution solubilizes fragrances without the need for other emulsifiers. This not only reduces costs but also simplifies the production process, resulting in more efficient and economical production.
• Non-controlled product: characterized as a non-controlled product, ensuring not only operator safety during handling, but also simplifying transportation procedures and reducing regulatory restrictions.
• Formulations with high stability: it stands out by offering highly stable formulations, guaranteeing the quality of the final product and contributing to greater commercial security, since it will reduce the chance of product returns.

• High viscosity: Isogen PRO-D produces high viscosity detergent formulations, a decisive criterion for consumer purchasing decisions.
• Pronounced foaming: the pronounced foaming produced by Isogen PRO-D not only aids cleaning performance, but also consumer perception, which directly associates it with a high-quality product.
• Low skin irritation: Low skin irritation solutions are less likely to cause skin damage and are considered safer for human use.
• Vegan and rapidly biodegradable: Isogen PRO-D, being rapidly biodegradable, ensures the environmental safety of formulations, in addition to being vegan, aligning with the growing demands and requirements of new consumer markets.

Exceptional performance at reduced costs

Proven quality in practice has made Isogen PRO-D a success story in 2023, delivering substantial cost and performance gains for Macler's customers.

Isogen PRO-D solidifies Macler's position as an innovative company committed to solutions that combine innovation and effectiveness.

Learn more by clicking on the image below.